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Our Story


Not Today Training Inc. was born from a life-changing moment. Our founder survived a sudden cardiac arrest death thanks to one critical intervention—bystander CPR. A stranger’s willingness to act in those vital seconds made all the difference. Following successful bypass surgery, this experience became the driving force behind a new mission: to turn survival into service.
 
Recognizing that many lives are lost each year simply because no one knew what to do—or didn’t have access to an Automated External Defibrillator (AED)—our founder is committed to changing that. Not Today Training Inc. was established to increase community access to CPR and AED training and to ensure that life-saving tools and knowledge are within reach for everyone, regardless of background or income.
This isn’t just about training—it’s about giving people the power to save a life, just like one person did that day. It’s about ensuring that the answer to cardiac arrest is “not today,” because they will survive because “we’re ready.”

NOT TODAY – These two word are synonymous with 05/23/2025. On this day my wife and I just emptied the trailer at the Janesville, WI landfill. I was driving back to get weighed when I had a sudden cardiac death event. I was driving an ran over a pole. My wife Ellen was able to get the truck stopped and yell for help. Luckily a bystander who was a prior paramedic started CPR until paramedics arrived and continued lifesaving measures to include CPR, Lucas machine and 6 shocks from the AED. I woke up 24 hours later alive and in the hospital. Doctors said I was a miracle and that only 5% survive. A week later I had bypass surgery. After all was done, I started thinking how can I give back and this is where Not Today Training Inc was born on the premise to increase CPR, AED, and first aid training so that others can announce “Not Today” and survive because someone knew CPR. 

 

Not Today Training Inc.
608-960-8CPR
training@nottodaytraining.com

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